For the international premiere of Where the Sun Always Shines, we designed and produced a three-day experience in Mallorca where the series’ narrative extended far beyond the screen. Our goal: to create a tangible universe in which guests, creators and international influencers could live, feel and explore the essence of the story even before its official release.

We crafted an experiential journey made up of activities, activations and immersive spaces that echoed the locations, emotions and atmosphere of the series. From a tennis masterclass at the Rafa Nadal Academy to a wine tasting among Mallorca’s vineyards, and more intimate moments of connection, every element was conceived to transport attendees to the heart of the narrative—seamlessly blending setting, aesthetics and storytelling.

The result: a premiere that became a natural extension of the series itself, where fiction turned into lived experience and the story began long before the first frame appeared on screen.