Acció, a public agency that improves competitiveness for catalonian companies, launches Catalonia Experience 2021, and chooses Dissimility as their partner agency.
The main objective is to accelerate the reinvention of new business models for companies and startups to adapt them to the disruption caused by the global pandemic, new technologies and climate change.
That’s why we had to design a digital space shaped as a powerful 360 tool, with enough potential to become a new communication model. Working around the concept of tech transformation, we designed a balanced and innovative event, strong enough to identify with Acció’s DNA: Their future values linked to a good use of modern technology and it’s disruptive way to make an impact on society.
The continent is a 360 stage that constitutes a huge open window to the world, and our digital platform has been the neuralgic center of all production and multichannel broadcast, becoming a meeting and interaction point between guest speakers and audience.