BMW M celebrated its half-century in a spectacular party that Dissimility designed and managed, where we highlighted the most daring and disruptive side of the German firm.

The venue we chose was the parking of the Complutense University in Madrid, which was transformed into a clandestine stage with an industrial-inspired decoration.

An exhibition of classic and modern vehicles from these past 50 years delighted motor enthusiasts. . In addition, we surprised the assistants with different brand activations. Everything accompanied with the music of DJ Mestizas and a stunning drift show with the official drivers of the competition team Jose Manuel de los Milagros and Nerea Martí.