The Garden of Epicure
For the global launch of Hoyo de Monterrey’s new Epicure no.3 vitola we recreated the Epicuro Garden. Habanos presented this new vitola as a world exclusive in Spain at an event organized by the Pasión Habanos Club, and to celebrate it we were inspired by the philosophy of the Greek thinker Epicurus to create “the Garden of Epicure”, an idyllic place where you can enjoy the pleasures of life: good music, friendship, gastronomy, and the best Habanos. We know that this event is the most anticipated for cigar lovers and we designed an exclusive experience focused on excellence and the pleasure of the good life. To materialize this concept we looked for a very unique space, a biotechnological nursery and botanical garden where the guests arrived with the evening light, which highlighted the exuberant nature of the place. All our teams collaborated together to conceive a custom-designed space for those seeking maximum enjoyment. We developed a script with performances at different moments of the evening: from performers with elegant flowing costumes, veils and wings, to stilt walkers, fire jugglers and dancers who stood out under the effects of an LED screen, culminating with the performance of DJ Mateo At the end of the party. Gastronomy, for its part, contributed to the search for sensory pleasure with a luxury catering service.