Netflix We Were Songs
Last September 27th was held in Conde Duque, the Premiere of the romantic comedy “Fuimos Canciones”, a Netflix original movie based on Elisabet Benavent book.
It was an event attended by 200 people with the entire cast and some actors and influencers.
From Dissimility we wanted to offer an event in which every assistant could feel like what they really are, the protagonists of their lives. For this purpose, we decided to design a journey into the universe of the film through different activations, setting the way for them to give free rein to their imagination and creativity.
This trip started with a bus station, a marquee with a water curtain where all attendees were able to recreate their movie moment in the rain.
As well as Macarena in the movie, we wanted our guests to tell us their “Decisión de Mierda”, to achieve it an expert on lettering wrote them on a blackboard on which they posed sitting on our swing framed by the same neon as in the movie.
One of the most popular activities was the tattoo stand, where every guest could choose between many design options that most closely identify with you or with your group of friends.
The songs that accompany the main characters during the film are a very important part of it. Hotel Flamingo were responsible for transporting us to all those scenes with their music.
During the evening, all guests were able to enjoy a variety of fun and original activities, all of them being the best promoters of the movie by uploading content to their social networks.
We wanted to finish the event with something sweet, we offered all of them a session of “churroterapia”, a small cone of churros and freshly made hot chocolate.
Thank you so much Netflix for your trust in us.