BMW M50 years
BMW M celebrated in style its half centenary in a spectacular party designed and managed by Dissimility, where the German firm brought out its most «rogue» and disruptive side. The space we chose was the parking lot of the Complutense University of Madrid, which was transformed into a clandestine stage decorated with layher structures, drums, wheels and neons.
An exhibition of classic and modern vehicles from these 50 years, with models such as the first M6, the new M5 CS, an Alpina B2, an M2 Coupé or an M1, delighted motor enthusiasts.
In addition, attenders were surprised with different activations such as a temporary «Tattoos» corner; merchandising customization point, where T-shirts were customized on the spot to suit the user; an art graffiti corner, where a BMW M1 and the corner «The Garage» were reproduced with vinyl artists working live.
All enlivened with the music of DJ Mestizas and a stunning drift show with the M range managed by the official drivers of the competition team Jose Manuel de los Milagros and Nerea Martí.
Dissimility created a project that transmitted the values and culture of the German sub-brand in this resounding meeting.