BMW presented the “Feature Sales Model” platform to its dealers in an event that we managed from dissimility.
During a conference, they explained the implementation of this platform for the management of vehicle sales, with which they hope to improve the user experience.
To make it more enjoyable, we divided the space into four rooms, each decorated with a different color, where the different workshops were held. The 160 guests were grouped into four teams to rotate through all the rooms.
In addition to the training, they enjoyed dinner at The Penthouse restaurant, with stunning views of downtown Madrid.
Thanks to the entire BMW team!